Geo La Locura wanted to deliver a new level of artistic expression on his third EP, 'Ambición' so he hired RJS to communicate the message clearly. We started with his concept of illustrating the title in Spanish with the English translation falling as a shadow. Then we illustrated him rapping with ambitious pattern linework, wavy glasses, and sleeve tattoos. Color inspiration was drawn from the graphic novel cover of Dare Devil Born Again which resonated with Geo as his conceptual inspiration for the lyrics and music was 'Coloring Book' by Chance The Rapper.


Geo La Locura is a Jersey City rapper who is trailblazing bilingual rap music in America. He is tired of 'prominent Latino rappers' being on the short list. With this goal in mind, he weaves the Spanish and English language with skill on every track he premieres.


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