The Clergy In Action Branding needed to be bold, build trust at first glance, and accent the word action with forward motion. Red speaks to the need for urgent action within urban school zones. Blue presents the calming effect this organization wishes to have on the community. Purple displays the pride in their diversity.
Clergy In Action is an organization that partners with the schools in Newark, New Jersey by providing programs and services such as: Crisis Intervention, Public Speaking & Training through Convocations, Entrepreneurship, Mentorship for Boys & Girls, Outreach, Community Service Opportunities for students & Project Partnerships.