Mary Sansait approached RJS when her project was at a standstill. She was unhappy with the prior outcome of her original logo, designed by another artist. Changes were necessary so that the acronym of IAM would not be easily misread as lam. We gave the logo total readability by setting the text in uppercase, manually customizing the characters and spacing in problematic areas. A hallmark to this redesign is the multi-colored fragments used to represent diversity in the arts.
Inspired Artist Movement (IAM) is an artist support organization for creative professionals and influencers in music and fashion. We aim to provide a platform to engage artists in networking, learning and exposure opportunities through a series of events with field experts. IAM also believes in empowering artists to affect positive social change through their artistry.