Kenneth Ford, lead Pastor of Astoria Baptist Church commissioned RJS (for the fifth consecutive year) to materialize their vision for 2017- LIVE. He wanted the words to speak boldly as a moniker; a thought to provoke action. Action to live more fully, more joyfully, and more spiritually. We suggested to use red typography on a clean black background with a single reflection so the mind would envision the theme and daily impact instantly. We intertwined variation within the campaign, collateral, and merchandise by layering slate gray text and inverting the background to red.
Astoria Baptist Church reaches across boundaries and shines the light of love into the Astoria section of Queens, New York and beyond. They fulfill this vision by sharing The Gospel in a simplistic fashion as they encourage their congregation to apply scriptures, practically to everyday living.