Branding The Lit. Nanny needed to be done skillfully. The image needed to be slightly modern, yet traditional to project that while the fundamentals of literacy are unchanging, the approach must always be tailored for each generation. We used a slab script to accent the forward-thinking mindset needed to overcome difficulties in learning. The uppercase sanserif titling was placed in dark swatches to convey trust. The open book icon visually explains the meaning of the Lit abbreviation.
The Lit. Nanny promotes literacy with passion throughout the local community by holding independent literacy consultations for parents and offering literacy tutoring services for students. Their mission is to nurture literacy, one home at a time.